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SEPTEMBER 8, 2008 POLISH COMMUNITY TARGETED THROUGH PIONEERING OUTDOOR PROXIMITY CAMPAIGN The leading Polish food manufacturer – Maspex Wadowice Group - has booked its first outdoor campaign to advertise its Tymbark brand and target the one million plus Poles currently living in the UK. Maspex Wadowice Group is the market leader in the production of juices, nectars and soft drinks in Poland, the Czech Republic and Slovakia and a main player in Hungary, Bulgaria, Romania. Its strongest brands are: Tymbark, Kubuś, Ekland, Puchatek, DecoMorreno, Cremona, LaFesta and Lubella. Polish foods are now the fastest growing ethnic food category in the UK and through Clear Channel Outdoor’s Ethnic Audience Solution, Maspex is able to engage directly with its Polish target audience where they live and work. Areas of high polish national concentration in London, Birmingham, Manchester and Liverpool have been identified by Clear Channel Outdoor’s Campaign Planning team, as well as outdoor sites in proximity to Asda stores which stock Maspex produce. Other advertisers who have successfully used Clear Channel Outdoor’s Ethnic Audience solution include: DEFRA (Department for Environment, Food & Rural Affairs), Grace Kennedy Foods, Muslim Aid, Gerber Foods, Western Union, Moneygram and Rubicon Exotic Drinks. In the UK 3.5 million people fall under an ethnic category and as part of Clear Channel Outdoor’s Audience Solutions approach, more than 10,000 panels nationwide have been identified to enable advertisers to distinguish and target specific groups in their local environment. Richard Bon, Head of Support and Planning at Clear Channel Outdoor, concludes: “Our Ethnic targeting forms part of our wider Audience Solutions strategy which was extended in February this year. Whether an advertiser is looking to target niche consumer groups or broadcast a brand message across the country, we can use our extensive suite of planning tools and flexible inventory, to offer Audience Solutions based on the principles of, Foundation, Environment and Lifestyle, as well as bespoke campaigns for clients.” Author: Zoe Jones Reply Email: zoe.jones@clearchannel.co.uk