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FEBRUARY 3, 2009 MEDIA FIRST HELPS PARIS HILTON IN HER SEARCH FOR A BRITISH BEST FRIEND Paris Hilton has jetted into the UK to promote her new ITV2 series, launching 29th January – Paris Hilton’s British Best Friend. To raise awareness of the show, and to bring some Paris Hilton glitz and sparkle to London, ITV2, Kinetic, MindShare and BBH have worked in conjunction with Taxi Media to promote the launch with maximum stand-out and impact. In a UK media first, Taxi Media has unveiled four liveries sprayed with pink glitter which can be spotted around London until 18 February. These super-glam vehicles are being used to transport Paris to special events, such as launch parties, during filming. Commenting on the campaign, Kylie Evans, Head of Digital Channels Marketing at ITV said: “Black cabs are classic British iconography and provided an opportunity to get across the Britishness of the show and deliver on the strategy of 'Parisifying London' by making things pink and sparkly.” Click here to view a video of Paris Hilton and her pink shimmercal taxi. Author: Zoe Jones Reply Email: zoe.jones@clearchannel.co.uk