Note: For information or to ask a question regarding our press releases, please click here to send an email.
FEBRUARY 26, 2009 CLEAR CHANNEL OUTDOOR UK NAMED 'BRAND TO WATCH' BY BUSINESS SUPERBRANDSClear Channel has been identified as one of Business Superbrands - Brands to Watch. Business Superbrands investigates some of the strongest examples of business-to-business branding in Britain today and establishes how they have managed to achieve success. According to the Business Superbrands: "Over the last two years Clear Channel Outdoor has emerged as a power brand in the UK media through quality of product, innovation, accountability and strong brand positioning." Brands to Watch are described as: "Brands that are enjoying significant momentum and positive progression. These brands are making considerable headway and their drive is likely to lead them to attaining Business Superbrand status in the near future." The Centre for Brand Analysis analysed the past three years of Business Superbrands voting data and identified just 73 Brands to Watch. To qualify, each of the brands had to fulfil the following criteria - consistent year on year improvement in the official 2008-2009 Business Superbrands voting; AND a ranking between 501 and 750 in the official 2009 Business Superbrand voting. Author: Zoe Jones Reply Email: zoe.jones@clearchannel.co.uk |
