Market Overview

“one of the nation’s most dynamic and vibrant metropolitan areas in the country”

One of the nation’s most dynamic and vibrant metropolitan areas in the country, Houston is the fourth largest and forecasted to be among the fastest growing in the nation. The city’s population is young (median age of 33.8 years), multilingual, multi-cultural and educated (well above the national average).

A major international business center, Houston is home to numerous Fortune 500 companies including Hewlett Packard and Continental Airlines. And, Houston is known throughout the world for its advances in the medical, energy, high tech and aerospace industries.

By land, sea and air Houston outshines most other communities. The Port of Houston was ranked in 2006 as first in foreign tonnage and second in domestic tonnage. Houston’s airport system, (Bush Intercontinental, William P. Hobby, Ellington Field and CBD Heliport)serves over 50 million passengers each year. In addition, four major railway carriers as well as 500+ non-local truck lines round out the transportation infrastructure.

Houston, already well known for the Johnson Space Center, now has a revitalized downtown. Minute Maid Park - home of the Houston Astros, Toyota Center - home of the Houston Rockets and Reliant Stadium - home of the Houston Texans and the annual Houston Livestock Show & Rodeo are some of the new state-of-the-art sport venues located downtown. Others are multiple private residences, including townhomes and lofts, restaurants and shopping.

Thanks to a healthy economy, year-round pleasant climate, central geographic location, a high quality of life and low cost of living, Houston is expected to have continued growth and economic development.

Clear Channel Outdoor Media is the largest outdoor advertising operator in the area with nearly 3500 faces. It is the only operator of Posters and Junior Posters in Houston while operating an extensive Bulletin inventory as well. Major traffic enters Houston through I-10, I-45 and Highway 59.

SOURCE: Greater Houston Business Journal 2001 & cityofhouston.gov

Market Demographics

Demographics
Neilson TV Households Rank	10
Adults Age 18+ Rank	10
Population of Adults 18+	4,338,332
Total Population	6,102,982
% Population Change from 1990 to 2009	51
Average Age	34
Average Household Income	74,920
Average Number of Vehicles per Household	1.8
Population Density (People per Sq/Mile)	342
Race Distribution (%)
White	64
African American	17
Asian	6
American Indian	0
Hawaiian	0
Multi-Race	3
Other	11
Ethnicity (%)
Hispanic	34
Research Profiles (%)
Traveled 500 or more total miles in a month	39.3
Household plans to buy any new vehicle next year	11.1
Have visited a casino last year	27.1
Plan to switch wireless/cellular carrier next year	10.7
Personally attended/visited a live theater last year	17.4
Participated in golf last year	10.1
Bought any items on the internet last year	52.9
Usually see a new movie opening weekend in a year	15.2
Did not read any daily newspaper(s) yesterday	64.6
Accessed the internet last month	69.1
Drove alone to any place last week	90.6
Car pooled to any place last week	5.1
Spent 30 minutes or more traveling to work one way	23.9

Sources: 2009 Census Estimates; 2009 Scarborough