Italy - Clear Channel Italy Outdoor

The Company: Clear Channel Italy Outdoor S.r.l. is the leading outdoor advertising company in Italy with a market share of about 35%. Clear Channel Italy Outdoor is an unusual approach on the Italian market - a mix of concentration, internationalisation, commercial modernity and high quality installations.

Assets: Clear Channel Italy Outdoor is the most important and widespread offering in the history of Italian outdoor advertising with 11.000 posters and 70.000 small format installations.
It operates in 65 Italian cities - with special emphasis on 5 metropolitan areas - and boasts the most important sites in terms of both quality and quantity. Innovation is the distinctive asset of the Group - that has helped bring the outdoor market closer to other media by exploiting Audiposter data to develop a range of revolutionary and innovative products based on "citynetworks" ensuring different levels of advertising impact city by city. This new commercial offering means that the country can be covered evenly to generate modular advertising impact that ensures - for clients - exposure times for target subjects weighted city by city.

Mission: The mission of Clear Channel Italy Outdoor is to “make” media by developing an approach to the territory in strategic terms on the basis of in-depth urban culture: specific awareness of the "identity" of every city. These skills are converted into an offering of spaces ensuring an easily exploited, clear and reliable platform with uniform standards all over the country. Clear Channel Italy Outdoor offers its clients the assurance of access in every city through local leaders with company structures having strong roots in the territory.

Citynetwork: The territorial coverage of Clear Channel Italy Outdoor is the most evolved system in outdoor advertising in Italy. Citynetworks are a precise and weighted tool for generating proportional contacts and frequencies at the level of interest and economic potential of users. This is possible not the least thanks to continual analysis by Clear Channel Italy Outdoor of Italian consumer habits; such analysis involves leading experts in fields such as marketing, sociology and statistics.

Motorways: A new interpretation of outdoor advertising in Italy involves Motorways as links between large and small Italian cities. Planning Motorway outdoor advertising first and foremost requires the kind of data already available for other media to fill the historical gap in the classic poster field. Motorway traffic flows can be predicted in terms of both quality and quantity.