In Poland, the offer includes over 13,000 advertising panels which provide uninterrupted contact with consumers. A strategic goal of the company is to enhance the offer in the Premium and Super Premium segments, such as 8x4 backlights and SuperNet 6x3. The Clear Channel portfolio also includes unique advertising solutions that allow precise targeting of specific groups. These solutions include City Young, City Dinks, and City Lejdis. Clear Channel Poland continues to develop advertising solutions in areas in which Clear Channel has demonstrated worldwide expertise. These include trade centers and Polish airports.
Clear Channel Poland offers pre and post camping test. Layout Impact Test confirms impact the layout before the campaign. Plakat Impact Test determines the outdoor campaign effectiveness ratio. Clear Channel Poland supports efficiency of campaign planning with 2 systems SCP and TSS. SCP Spatial Coordination System coordinates the optimal distribution of panels provided by few companies. TSS Topographic Segmentation System determines panels of the highest target group penetration, located exactly in places where the activity of this group concentrates.
Top ten cities: Gdansk, Lodz, Krakow, Wroclaw, Poznan, Szczecin, Warsaw, Katowice, Bydgoszcz, Lublin
