Singapore - Clear Channel Singapore

In 2001, the Land Transport Authority (LTA) awarded the advertising concession to design, build, operate (DBO) 3200 bus and taxi shelters to Clear Channel Singapore. The contract period is 20 years and the figure represents 80% of all shelters in Singapore.

Our medium has consistently captured percentage share from Nielsen's annual ad expenditure report. This reflects the high acceptance rate from advertisers. Clear Channel is a major contributor to the growth of OOH and the poster medium in Singapore.

Audience Solutions:
Audience Solutions is an insight-driven, audience-based approach that groups the 3800 units of 6-sheet sites in our inventory into strategic networks, based on the site locations’ proximities to desired consumer environments.
The networks are conceived through a 3-step site analysis: Proximity Labels, Build Patterns and Research & Insights.

Proximity Labels:
Using our site mapping software, our panels are “labelled” according to the sites and the environments they reside in; for instance, the sites in our Retail Network reside in and around boutiques, shops, malls and convenience stores.

Build Patterns:
Sites within a network are strategically distributed so they may register “double impact”; i.e. a viewer will see an ad at 2 bus shelters in quick succession along the same stretch of road; or “staggered impact”; i.e. a viewer will see an ad, first on one side on the road, and subsequently on the opposite side; or “repetition”; i.e. a viewer will see an ad repeatedly around a certain environment.

Research & Insights:
To support the entire offering, Audience Solutions is embellished with data from our Research & Insights programme. This allows you to understand your audience, know where they are, place your ad where they will be, learn how to execute the creative, know which network to buy, and for how frequent and how long.