Market Overview

“Gateway to Florida”

The Ocala/Gainesville Division covers a large portion of north central Florida, from the Georgia state line to 20 miles north of Tampa and from the Gulf of Mexico to Silver Springs. This area is the “Gateway to Florida,” providing entry by way of I-75 and U.S. 19.

Along with tourism, Ocala/Gainesville credits manufacturing, agriculture and the expansion of retirement communities as contributors to a healthy economy. Film production is also a growing aspect, contributing millions of dollars annually to its economy. Due to diversity of business in the area, the economy remains more stable than other parts of the country. Managing growth is a high priority in most communities.

Horses dominate Ocala’s economy and countryside. Ocala/Marion County is proud to be a major site for thoroughbred and other horse breeding and training. USDA statistics indicate that Marion County has more horses than any other county in the country and is known as “The Horse Capital of the World”. HITS (Horse Shows in the Sun) Ocala Winter Circuit annually brings visitors from around the country for six weeks of competition, adding an estimated $30 million to the local economy. Ocala is also the site of Florida’s oldest natural attraction, Silver Springs, where the glass-bottom boat was invented.

The University of Florida, home of the Gators and over 50,000 students, is Gainesville’s leading employer and the dominant force in the area’s economy. Healthcare is a strong second.

Northern Lake County, long known for its water recreation, has gained the attention of companies attracted by its central location and diverse labor force. The Villages, one of the largest active retirement communities in the nation, with approximately 60,000 residents, has energized local economy with its significant consumer base and jobs in every area. Florida’s Turnpike takes tourists and commuters through Lake County from I-75 to Orlando and Miami.

Hernando and Citrus counties, on Florida’s Nature Coast, are known for ecotourism, as well as both fresh and salt-water fishing. West Indian manatees winter in the many spring-fed rivers along the coast, and Weeki Wachee, with its mermaid and exotic bird shows, is located here. Hernando County’s economic and housing growth is being supercharged by the Suncoast Parkway, which takes commuters from Brooksville to the heart of Tampa in under 30 minutes.

With the combination of excellent bulletin coverage on I-75, Florida’s Turnpike, and state and U.S. highways, and urban bulletins and posters in the major towns in North Central Florida, Clear Channel Outdoor can reach any mobile audience.

Market Demographics

Demographics
Neilson TV Households Rank	160
Adults Age 18+ Rank	161
Population of Adults 18+	248,404
Total Population	338,595
% Population Change from 1990 to 2009	-3
Average Age	33.1
Average Household Income	54,818
Average Number of Vehicles per Household	1.9
Population Density (People per Sq/Mile)	107
Race Distribution (%)
White	76
African American	16
Asian	3
American Indian	0
Hawaiian	0
Multi-Race	3
Other	2
Ethnicity (%)
Hispanic	7
Research Profiles (%)
Traveled 200+ miles in the last 7 days	34.4
Will make a new purchase/lease within 12 months	8.9
Plan to buy a mattress within 12 months	15.7
Plan to buy a cellular phone/plan within 12 months	17.6
Plan to visit a movie theater within 30 days	29.1
Has golfed in the past 12 months	10.3
Will make a purchase on the internet within 12 months	46.4
Has read the Gainesville Sun in the past 7 days	23.2
Has attended a professional sporting event in past 12 months	17.8
Spends 20+ minutes driving to work one way	14.8
Has traveled 1000+ miles in the past 4 weeks	31.6

Sources: 2009 Census Estimates; 2009 Arbitron