Market Overview

“More than 50 million visitors each year make Orlando the number one tourist destination in the world.”

Orlando - nestled in the heart of Florida, this four-county metropolitan area accounts for the bulk of the state’s major industry — tourism. More than 50 million visitors each year make Orlando the number one tourist destination in the world. Walt Disney World, Sea World, and Universal Studios have all increased in size over recent years, adding new adventures for all ages. A newly expanded convention center is now the second largest in the United States. Significant numbers of manufacturers and distributors have relocated to Orlando to take advantage of its growing work force and major attractions. New industries such as film production, military simulation and training, and various technologies are adding to the booming local economy.

A mild tropical climate, relaxed lifestyle and a dynamic business economy have made metro Orlando the Nation’s second fastest growing region due to its efficient air service, low cost of doing business, growing work force and high quality of life. The median age of 39.4 is among the youngest of Florida’s metro areas.

Orlando’s central location and access to an extensive highway network place it within a three-hour drive to almost all of Florida’s other major population centers. Major interstates like I-4, Beachline Expressway and Florida’s Turnpike provide accessible routes for locals and tourists to reach their destinations.

Clear Channel Outdoor Orlando is the only full-service outdoor advertising company in the market. With about 900 standard posters and over 700 bulletins, Clear Channel Outdoor Orlando provides demographic and geographic flexibility in targeting the Orlando market.

Market Demographics

Demographics
Neilson TV Households Rank	19
Adults Age 18+ Rank	20
Population of Adults 18+	2,788,789
Total Population	3,690,119
% Population Change from 1990 to 2009	64
Average Age	39.6
Average Household Income	64,286
Average Number of Vehicles per Household	1.8
Population Density (People per Sq/Mile)	409
Race Distribution (%)
White	78
African American	13
Asian	3
American Indian	0
Hawaiian	0
Multi-Race	3
Other	3
Ethnicity (%)
Hispanic	17
Research Profiles (%)
Traveled 500 or more total miles in a month	35.5
Household plans to buy any new vehicle next year	11.6
Have visited a casino last year	25.4
Plan to switch wireless/cellular carrier next year	9.5
Personally attended/visited a live theater last year	17.2
Participated in golf last year	14.1
Bought any items on the internet last year	55.8
Usually see a new movie opening weekend in a year	9.3
Did not read any daily newspaper(s) yesterday	54.1
Accessed the internet last month	73.8
Drove alone to any place last week	93
Car pooled to any place last week	5.2
Spent 30 minutes or more traveling to work one way	18

Sources: 2009 Census Estimates; 2009 Scarborough