Market Overview

“Balance”

Few metropolitan areas can say they have accomplished a fine balance in meeting the needs of all of its’ residents. Portland achieves this with its strong dedication to promoting business growth and expansion and providing a great quality of life to its general population while preserving the natural beauty of the surrounding northwest landscape.

The continually expanding transportation services available through the Port of Portland, Portland International Airport, Amtrak and Union Pacific Railroad is one of the many elements that attract business to Portland. The absence of sales tax and the immediate availability of a well educated employment pool are additional contributing factors. Several national and international corporations currently call Portland home. Among these are Nike, Columbia Sportswear and StanCorp Financial Group (The Standard). The Portland Metro is also the Micro Brew capital of the United States and is home to 38 of Oregon’s 92 breweries, contributing millions of dollars to the local economy through bottling as well as the significant impact to tourism revenues generated by the multiple beer festivals held throughout the year.

The natural beauty of America’s “Greenest” city is enjoyed by its residents as well as the millions of tourist who visit the area. Located along the banks of the Columbia River, on the western slope of Mt. Hood, Portland has a multitude of offerings for every taste and interest. Portland’s unique “Urban Growth Boundary” ensures that the urban areas are continuously redeveloped and revitalized, playing host to world class shopping, dining and cultural arts and entertainment. Any outdoor recreation enthusiast will be elated with the proximity to boating, skiing, hiking and camping opportunities. The students attending any one of the many colleges and universities such as Oregon Health Science University or Portland State University help to support a thriving nightlife. Whatever your entertainment preference, the downtown area of nightclubs, coffee houses and bars can deliver.

The highly active lifestyle that the residents of Portland enjoy makes this the ideal market for any businesses to utilize out - of - home advertising. Clear Channel Outdoor can provide you with full, general market coverage or specialized programs to help meet your unique targeting needs.

Market Demographics

Demographics
Neilson TV Households Rank	22
Adults Age 18+ Rank	22
Population of Adults 18+	2,311,074
Total Population	3,151,002
% Population Change from 1990 to 2009	42
Average Age	37.6
Average Household Income	66,424
Average Number of Vehicles per Household	1.9
Population Density (People per Sq/Mile)	62
Race Distribution (%)
White	84
African American	2
Asian	4
American Indian	2
Hawaiian	0
Multi-Race	3
Other	4
Ethnicity (%)
Hispanic	12
Research Profiles (%)
Traveled 500 or more total miles in a month	33.8
Household plans to buy any new vehicle next year	6.3
Have visited a casino last year	38.1
Plan to switch wireless/cellular carrier next year	8.5
Personally attended/visited a live theater last year	17.9
Participated in golf last year	14.4
Bought any items on the internet last year	57.4
Usually see a new movie opening weekend in a year	7.3
Did not read any daily newspaper(s) yesterday	53.7
Accessed the internet last month	74.8
Drove alone to any place last week	90.9
Car pooled to any place last week	8.9
Spent 30 minutes or more traveling to work one way	14.1

Sources: 2009 Census Estimates; 2009 Scarborough