Market Overview

San Antonio is the ninth largest city in the nation with a population of over one million.

San Antonio, the Alamo City, is the ninth largest city in the nation with a population of over one million. It has a high Hispanic population rich in culture and diversity. It is often regarded as the heart of Texas. San Antonio is the headquarters for four of the country’s military bases. It is also a popular convention city with a favorable year-round climate that enables residents and tourists to enjoy a wide variety of cultural and recreational activities.

San Antonio is home to four of the top tourist attractions in Texas, welcoming 21.3 million visitors annually and making it the number one tourist des tination in the state. Due to the favorable year-round climate, visitors are able to enjoy the many golf courses San Antonio has to offer. They are drawn by the millions to San Antonio’s River Walk, the eighteenth-century Spanish missions, Sea World, Six Flags Fiesta Texas, and of course, the Alamo. The San Antonio Zoo is ranked as one of the best in the country, with over 3,500 animals. The total economic impact of the visitor industry is estimated at $8.7 billion.

Residents own more than one million registered vehicles and have access to over 800 miles of freeway, including one of the largest inner city highway systems in the country. San Antonio is considered a “gateway” to business and international trade with Mexico. In addition, the medical industry continues to outpace the economy as a whole and is the largest private industry in San Antonio.

Clear Channel Outdoor operates the largest bulletin inventory in San Antonio, with many high profile permanent and rotary bulletin locations. Clear Channel Outdoor has the only posters and junior posters panel inventory available. Both offer excellent general market coverage opportunities as well as ethnic targeting.

Market Demographics

Demographics
Neilson TV Households Rank	37
Adults Age 18+ Rank	36
Population of Adults 18+	1,679,515
Total Population	2,394,730
% Population Change from 1990 to 2009	16
Average Age	34
Average Household Income	59,240
Average Number of Vehicles per Household	1.8
Population Density (People per Sq/Mile)	81
Race Distribution (%)
White	69
African American	6
Asian	2
American Indian	1
Hawaiian	0
Multi-Race	4
Other	18
Ethnicity (%)
Hispanic	54
Research Profiles (%)
Traveled 500 or more total miles in a month	37.4
Household plans to buy any new vehicle next year	13.2
Have visited a casino last year	22.2
Plan to switch wireless/cellular carrier next year	8
Personally attended/visited a live theater last year	10.6
Participated in golf last year	8
Bought any items on the internet last year	45.6
Usually see a new movie opening weekend in a year	14.5
Did not read any daily newspaper(s) yesterday	66.1
Accessed the internet last month	65.1
Drove alone to any place last week	90.7
Car pooled to any place last week	6.5
Spent 30 minutes or more traveling to work one way	16.4

Sources: 2009 Census Estimates; 2009 Scarborough