Market Overview

“The only outdoor company with full-service operational facilities.”

The Washington DC/Baltimore market is made up of 27 counties and cities situated within the District of Columbia, Maryland, and Virginia. It encompasses our Nation’s Capitol and has a combined population of over 8.8 million people. The Washington DC market is ranked 8th and the Baltimore market is ranked 25th among the nation’s DMA’s.

The Washington DC market is one of the most educated, skilled, and salaried populace in the Nation. It contains a blend of historical landmarks and contemporary urban communities. Each year the region draws nearly 22 million tourists visiting the area’s national monuments, museums, and government buildings. Washington DC is a thriving performing arts hub second only to New York City in the number of theatre seats available to the public, with wellknown cultural venues that include the Kennedy Center, the National Theatre, and the Ford Theatre. The Washington DC area also has an exciting array of professional sports teams. DC is home to the NFL’s Washington Redskins, the NHL’s Washington Capitols, MLB’s Washington Nationals, and the NBA’s Washington Wizards.

With more than $1 billion in development projects underway, the Baltimore market is enjoying a new renaissance. The region attracts over 15 million visitors a year to sites along the Inner Harbor including: Harbor Place, the National Aquarium, Fort McHenry, and the Maryland Science Center. In addition, the Port of Baltimore is located in this region and is one of America’s busiest international deepwater ports. The Baltimore region is also considered a sports haven since it is home to the NFL’s Baltimore Ravens and MLB’s Baltimore Orioles. Each year, the area hosts the Preakness as well as other thoroughbred races, sailing regattas, and premiere golf events.

As a major Mid-Atlantic medical and educational center, the Washington DC/ Baltimore region leads the nation in medical and biotechnological research. With the presence of the nation’s top rated hospital, Baltimore’s Johns Hopkins, and such other outstanding research facilities as DC’s National Institute of Health, the region is positioned as a center of medical excellence. An explosion of hightech business development over the last several years has made this market a hotbed for entrepreneurs in every technical field from computer chips to internet services to telecommunications. In fact, the Washington DC/Baltimore region is commonly referred to as the “Silicon Valley of the East.”

Clear Channel Outdoor of Washington DC/Baltimore is the only outdoor company with full-service operational facilities providing clients with unmatched expertise in advertising. Clear Channel Outdoor offers clients the opportunity to reach fast-moving consumers within the metro-area through bulletins, posters, and transit advertising campaigns.

Market Demographics

Demographics
Neilson TV Households Rank	9
Adults Age 18+ Rank	9
Population of Adults 18+	4,627,898
Total Population	6,130,468
% Population Change from 1990 to 2009	8
Average Age	37.3
Average Household Income	103,068
Average Number of Vehicles per Household	1.9
Population Density (People per Sq/Mile)	480
Race Distribution (%)
White	59
African American	23
Asian	7
American Indian	0
Hawaiian	0
Multi-Race	5
Other	5
Ethnicity (%)
Hispanic	12
Research Profiles (%)
Traveled 500 or more total miles in a month	36.2
Household plans to buy any new vehicle next year	9.4
Have visited a casino last year	25.2
Plan to switch wireless/cellular carrier next year	8.2
Personally attended/visited a live theater last year	24.8
Participated in golf last year	13
Bought any items on the internet last year	65.2
Usually see a new movie opening weekend in a year	10.1
Did not read any daily newspaper(s) yesterday	49.1
Accessed the internet last month	80
Drove alone to any place last week	88.3
Car pooled to any place last week	6
Spent 30 minutes or more traveling to work one way	28.5

Sources: 2009 Census Estimates; 2009 Scarborough