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The Boston Digital Outdoor Network consists of 2 single-unit LED bulletins running 10 second advertising spots in a 24-hour rotation. Your ad will be seen on one board every 70 seconds continuously throughout the day. That’s over 1,000 daily messages per day, generating a guaranteed 7,000 advertising spots over a 1-week period on one of Boston’s best locations.
When a child is reported as missing, every second counts. Being able to reach the public immediately through the Amber Alert system greatly increases the chance of a missing child being returned safely.
Since the launch of the Clear Channel Digital Outdoor Network, our advertisers have reached millions of potential customers with the same immediacy. As a committed community partner, Clear Channel is now using this innovative, cutting-edge technology to alert the public when a child is reported as missing.
Once an Amber Alert is triggered, we have the technological capability to post a message on the digital boards instantly, thus reaching the public immediately.
This prompt timing could be the difference between the safe return of a child and tragedy.
Our digital units display a crisp, clear image with high color resolution making image impurities, such as compression artifacts or color banding, very apparent to the viewer. It is very important any content created for digital outdoor does not incur any image/video compression. The content dimensions must match the board resolution exactly.
Network Art Requirements
