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With digitial billboard technology, marketers have a new way to engage consumers. Now outdoor advertising messages can be updated 24/7 — without additonal production costs — along with day-parting, week-parting or even self-updating dynamic content.
The Dallas / Fort Worth Digital Outdoor Networks run eight static 8-second spots in a 24-hour rotation. Like-categorical content requires separation on the network. Therefore, there can be no more than 4 like-category clients represented at any given time. We have 4 locations on Network 1 and two locations on Network 2
Guaranteed 1,215 spots per day for 34,000 spots per 4-week or 28-day period.
One-half spot campaign (every other turn or cycle of the digital program, space available) are priced at 60% of the 4-week rate.
In addition to our ongoing work with AMBER Alerts and FBI Most Wanted, the Dallas / Fort Worth Digital Outdoor Networks are a committed community partner. A partial list of organizations that have been served by CCO Dallas / Fort Worth on the Digital Outdoor Networks includes:
(PDF, 1.5 mb)Our digital units display a crisp, clear image with high color resolution making image impurities, such as compression artifacts or color banding, very apparent to the viewer. It is very important any content created for digital outdoor does not incur any image/video compression. The content dimensions must match the board resolution exactly.
Network Art Requirements
